Dear Investors,
As yet the year 2008 has been the most successful year in the young history of iMusic 1, the new music-tv station in the digital cable- and satellite-network without any ringtone advertising or reality shows. The incomparable market development in the German cable network provided for an increase of the number of viewers midway through the summer slump to over 5 million viewers in July 2008 for the first time.(Source: AGF rating agency)
This led to a rapid rise of the advertising turnovers, among others through bookings of many interesting and prestigious clients from different industries. Furthermore prosperous co-operations with the entertainment industry have been contracted (Records - Games - Film - Home Entertainment) and many new programme formats have been launched.
After the first image campaign in April / May 2008 was completed, the recently launched second period will run nationwide till the end of October 2008. Furthermore, the campaign includes advertisements that will be shown in over 1,100 cinema halls, radio-advertisements broadcasted all over Germany, online-banner on every relevant internet- and online-platforms and as well as print-media advertising, to consolidate the position of the brand and content of iMusic 1.
Even now iMusic 1 pertains to the most successful digital stations and remains on an exceptional expansion course. We consider ourselves very lucky and we look forward to sharing the positive development with you.
Yours sincerely,
Marco Quirini